Cadillac Tour: a great concept
After 5 years of edition, the Cadillac Tour continues to increase its notoriety. Paris, Bordeaux, Nantes, La Rochelle, or even Biarritz, Anglet, Bayonne, the biggest cities see the famous Cadillac car parade through their streets and wine lovers meet passionate winegrowers.
A Cadillac, a host, several winegrowers from the AOC Cadillac Côtes de Bordeaux and off we go!
Indeed, the winegrowers, spread over several partner wine bars, can have their wines tasted for an entire evening in order to share their know-how and their passion with customers. During this time, an animator aboard a real Cadillac brand car will parade from bar to bar.
Next edition: 13th OCTOBER 2022
With four editions 2018, 2019, 2020 and 2021 Bordeaux is undoubtedly the best city to talk about the wines of the Cadillac Côtes de Bordeaux appellation.
Indeed, with a 28% increase in the number of partner venues, the Cadillac Tour event is a great success in the Bordeaux metropolis.
Some figures on the first edition: 15 winegrowers, 14 places, 1000 tastings, 30,000 people reached on social networks.
Some figures on the second edition: 19 winegrowers, 18 places including cellars, 3,500 tastings, 25,000 people reached on social networks. Two bloggers present: Evasions bordelaises, the treasure hunter.
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